|
1.
TEAMWORK
Your home is a major
financial investment,
and your relationship
with your REALTOR®
should be a full
partnership where your
needs and wishes are
heard, and you receive
detailed and dependable
feedback on the progress
of your sale.
Your
agent has a
responsibility to source
showing feedback from the
agents who have shown
your home, and to
communicate this to you
so together you can make
the right decisions
about what to do next.
How well did this occur
the last time your
property was for sale?
Please keep in mind,
many agents never
respond to feedback
requests, so as long as
your agent made the
effort, they cannot be
held responsible for
another agents lack of
response.
2.
PRICING
Did price work for or
against you?
The
“right” price depends on
market conditions,
competition, and the
condition of your home.
Pricing it too high is
as dangerous as pricing
it too low. If
your home doesn’t
compare favorably with
others in the price
range you’ve set, you
won’t be taken seriously
by prospects or agents.
You’ll get the facts
when you see the
statistics!
To
help you to establish a
realistic selling price
for your home, ask your
agent to provide you
with an up-to-date
competitive market
analysis to give you:
-
a
review of comparable
homes recently sold and
currently for sale
-
an
idea of how long other
homes have been listed,
in order to calculate an
average time in which a
home can sell in today’s
market
-
a
review of homes whose
listings have expired,
to
understand what issues
were at play, if any
Note:
There is no mention of
how much you paid for
your home or its
improvements. Like
any other investment,
the market value is
determined by what a
willing buyer will pay
and a willing seller
will accept.
3. CONDITION OF YOUR
HOME
Show Case Quality!
Is your house someone
else’s idea of a dream
home? When buyers come
are they inspired? Do
they think, “I love this
house!” Remember, the
decision to buy a home
is based on emotion, not
logic.
A house in move-in
condition invites a
sale. You need to
consider:
-
fixing all the little
squeaks and cracks
-
keeping it clean for all
showings
-
making it uncluttered
-
brightening it up
-
what your home shows
like from the street
concentrating on outside
curb appeal
Plus – Consider taking
care of major items,
such as having the home
painted. Offering an
allowance to your
prospective buyers, so
they can have painting
completed, is not the
same as having it done.
Now, as they’re trying
to imagine what that new
paint job will look
like, they may also be
discounting the price
even further because of
the less-than-perfect
look of those walls.
Remember:
A house that presents
well, sells for the best
price because it
outshines the
competition.
4.
MARKETING
Marketing Your Home To
Sell!
Some Questions You
Should Be Asking!
One of the first steps
in your marketing plan
involves finding an
agent who will really
represent you and your
property. When
interviewing agents,
compare their knowledge
and ask each how they
will market your home to
buyers.
Strong internet
marketing is critical.
5.
EASE OF SHOWING
How easy you make it for
agents to get in to show
your property when they
request to show it will
impact your market time.
Sometimes buyers have
only a limited number of
hours, or days to look
at everything they feel
is a possibility and
make a decision.
They may be relocating
from out of state.
Also when the agent
calls to set an
approximate time for
showing, they have
already mapped out their
showing route for a
particular reason
(perhaps time
constraints for the
buyer, etc.) and to ask
them to rearrange
several showings may be
impossible to do for a
number of reasons.
The important thing is
to get them in when they
request...unless you'll
be in the shower!
|
